Conversations
Customer emails, team chat, support threads, and the everyday decisions behind them.
Gmail
Outlook
Slack
TeamsFor businesses the big data buyers pass on
Too small for the big data buyers?
We’ll pay you today.
The big AI data buyers only make offers to large companies, so a 12-person shop hears nothing back. Fallow buys your data anyway, bundles it with hundreds of businesses like yours, and sells it to labs at the scale they want. You get $5,000 when you sign and 80% of what your data earns when the bundle sells.
Rather talk first?
- $5,000paid at signing
- 80%of your share at sale
- $0cost to you, ever
Sample bundle / 81 businesses
Forming
Businesses pooled00/81
Bundle depth0 yrs
Open Pooled You
Labs buy from companies with decades of records and a legal team. Everyone else gets ignored.
Fallow is the buyer for everyone else.
The model
Banks figured this out with mortgages.
We do it with data.
No investor buys one home loan. They buy thousands, pooled and sold as a single security. One small business's data won't get a lab's attention. Five hundred of them, cleaned and packaged together, will.
Banks
One mortgage
Too small for an investor to buy on its own.
A pool of loans
Thousands of loans grouped together.
A security
Sold to large buyers as one asset.
Fallow
Your business
Too small for a lab to bid on alone.
A Fallow bundle
Hundreds of businesses in your industry, de-identified together.
A lab-ready dataset
Sold to AI labs at the scale they need.
The deal
Cash now.
Most of the upside later.
Every dataset gets a Data Unit score when it joins a bundle. When the bundle sells, the price is divided by the total units, and you receive 80% of what your units earned. The $5,000 you got at signing is an advance against that payment, and we pay you the rest.
- 01$5,000 advance at signingWired within days of your data being delivered. You keep it even if your share earns less.
- 02A score fixed before the saleYour Data Units are set by a scoring method written into your contract, before any buyer names a price.
- 0380% of what your units earnSale price, divided by total units, times your units. You get 80% and Fallow keeps 20%.
- 04Resale counts tooEach time the bundle is licensed to another lab, your units earn again.
Run the numbers
Example- Price per Data Unit
- $250
- Your units earned
- $25,000
- Fallow’s 20%
- −$5,000
- Your 80%
- $20,000
- Advance paid at signing
- −$5,000
- Paid to you at sale
- $15,000
- You receive in total
- $20,000
Example only. Sale prices depend on the bundle, the buyer, and the data.
What we bundle
The tools you already use
are full of usable data.
AI labs want to see how real small businesses quote, schedule, invoice, and handle customers. You don't need a data team. If you've run on software for a few years, you have plenty.
GmailOutlookSlackTeamsBooks and billing
Invoices, estimates, payment history, and expense records from years of operating.
QuickBooks
ShopifyCustomers and jobs
CRM records, job tickets, schedules, and service history, showing how work moves from lead to done.
HubSpot
Salesforce
ZendeskShared files
Quotes, SOPs, checklists, contracts, and spreadsheets saved in your shared drives.
Google Drive
DropboxBundles forming now
Grouped by industry.
That's what labs ask for.
Each bundle is made of businesses in the same industry. A lab training an agent for dental offices wants 300 dental offices, not one. You join the bundle that fits your business.
B-01Sold
Bookkeeping and tax
240 / 240 firms11.2 avg yrs
B-02Filling
Dental and dermatology clinics
216 / 300 practices9.4 avg yrs
B-03Open
Home and field services
356 / 810 shops7.8 avg yrs
B-04Open
Independent retail and e-commerce
92 / 400 stores6.1 avg yrs
B-05Open
Small law and title firms
38 / 250 firms13.0 avg yrs
B-06Next
Freight brokers and couriers
Opening soon
How it works
Four steps. You only do the first two.
- 01
Answer three questions
Your industry, team size, and the systems you run on. It takes two minutes.
You - 02
Sign and get $5,000
Approve the terms and connect your systems. We handle the extraction. The $5K is wired once your data is delivered.
You + Fallow - 03
We de-identify and bundle
Names, contact details, account numbers, and credentials are removed. Your data is pooled with others in your industry.
Fallow - 04
The bundle sells
We negotiate with labs at a scale they take seriously. You receive 80% of your share each time it sells.
Fallow → You
Your data, your terms
Nothing in the bundle
can be traced back to you.
- De-identified before poolingPeople, customers, accounts, and payment details are removed or replaced before anything leaves your systems.
- Licensed, never sold outrightYou keep your originals and your company. The bundle is a licensed copy for AI training only.
- Hidden inside the bundleLabs buy a dataset from hundreds of businesses. They never see which business contributed what.
- No competitor accessBundles go to model builders under training-only licenses. They're never sold as customer lists or market data.
Questions
Plain answers.
01Why can't I sell my data on my own?
You can try, but large labs only negotiate with sellers who can deliver large volumes. A single 15-person business rarely meets that bar. Bundling gets you to their scale without your business having to grow.
02Is the $5,000 a loan?
No. It's an advance against your payout from the sale. When the bundle sells, we take the $5,000 out of your payment and send you the rest. If your share comes to less than $5,000, you keep the full advance and never owe it back.
03How is my payout calculated?
When your data joins, it gets a Data Unit score based on how much data you have, how many years it covers, and how complete it is. The scoring method is written into your contract before any sale, so it can't change once a price is known. At sale, the price is divided by the bundle's total units. Your units times that rate is what your data earned. You get 80% of it, minus the $5,000 advance.
04Who buys the bundles?
AI labs and model builders training agents to handle real business work, like answering customers, quoting jobs, reconciling books, and scheduling crews.
05Who is this for?
Businesses with about 1 to 50 people that have run on email and business software for at least two years. If a large data buyer would turn you down for being too small, you're who we built this for.
Your data has value.
Get paid for it.
Three questions, then a 15-minute call. $5,000 at signing, 80% of the upside at sale.